Design

The identity for North Bovey Allotments: logo, palette, type scale, and the visual doctrine that governs imagery. This page is the reference; everything on the site is built from these tokens.

Logo

North Bovey Allotments logo On soft background
North Bovey Allotments logo On deep background
North Bovey Allotments logo, reversed Reversed, on deep ivy

The wordmark ships as a raster on an off-white plate, not a transparent SVG, which is why it sits awkwardly on deep ivy in the third tile. A transparent or reversed version is still needed for dark grounds.

Colour

Core

Deep background #E9E6E1 --background-tone
Soft background #F7F5F1 --background
Foreground #21201E --foreground

Primary accents

Deep ivy #2F4A33 --accent
Olive garden #5E7A5F --accent-olive
Soft teal #5E7E80 --accent-teal

Structural neutral

Weathered stone #8C8175 --stone

Emotional accents

Lantern gold #C88F4A --gold
Dusty rose #BFA1A5 --rose

Typography

H1 · Sail · 62px
Dartmoor, in the growing season
H2 · Fraunces · 50px
Dartmoor, in the growing season
H3 · Fraunces · 38px
Dartmoor, in the growing season
H4 · Fraunces · 32px
Dartmoor, in the growing season
P · Open Sans · 19px

The plot runs downhill from the gate, and in the first hour after sunrise the whole of it is still in shadow. By eight the light has crossed the top beds and the frost begins to lift, one row at a time, in the order the sun reaches them.

Headings scale down on narrow screens using clamp(); the sizes above are the desktop ceilings.

Visual doctrine

Working name: Dartmoor Naturalist Realism

A hyper-real, painterly ecological style rooted in traditional British natural history illustration and Dartmoor landscape atmosphere. The tone is reverent, grounded, and quietly luminous.

Hyper-real natural history painting in Dartmoor ecological style, ground-level perspective, soft English sunlight, warm earth tones, fine botanical detail, textured soil and weathered wood, painterly realism, quiet seasonal atmosphere, no modern elements.

Every image on the site should be generated or selected against this doctrine. Journal entries take a full-width title image at the top of the post; see the design notes in src/content/journal/example-entry.md.